Who we are
Chic Mamas Do Care is a South African volunteer based social enterprise and non-profit organisation, raising funds to support early childhood development projects in our neighbouring communities. We sell good quality pre-loved garments and Swap4Charity at our shops in Durban, Joburg and Cape Town. We also have an online pre-loved marketplace, Love It Again.
We believe that every child should be given the opportunity to grow in a safe and stimulating environment. ECD plays an essential role in the fight to eliminate poverty, helping to reduce social and gender inequality and enhancing the child’s potential economic contribution to society.
Impoverished children often enter the school system physically, socially, cognitively and emotionally under-developed, thereby lacking the foundations to cope with literacy, numeracy and life-skills at school. Thanks to the ongoing vision, mission and commitment of Chic Mamas Do Care Durban, we are giving children these foundations and making a real difference to their futures. There are extensive needs amongst the ‘unseen’ communities right on our doorstep, so we select projects where we can add great value and inject hope into the children’s lives who we touch. The early childhood phase is highly specialised, requiring teachers to be equipped with the skills and insights that enable their calling to be most effective. We therefore invest heavily in teacher training and development.
We are also passionate about promoting conscious shopping habits and facilitating the reuse and recycling of pre-loved quality clothing, handbags, shoes and accessories. The global fashion industry is today, the world’s second biggest polluter and buying preloved is one of the best eco-friendly lifestyle changes individuals can make. Thanks to Chic Mamas Do Care, our customers can lighten their environmental footprint, contribute to the circular economy and support sustainability. It’s also fun and the perfect opportunity for a regular wardrobe overhaul, without doing damage to the world around us.